About
We use AI everywhere. Eleven years of experience answer for all of it.
Founded by Nir Nasirov, who has worked across nearly every vertical and trade in the field. Five of those years on brand and reputation for high-risk industries, mainly finance and gambling.
We use AI rather than being carried by it.
And that discipline is what keeps a project focused and the resources behind it well spent.
The last four added AI and engineering: building the workflows, agents and stacks we run on, and learning where AI genuinely helps and where it quietly burns money.
Left unmanaged it drifts, and the work ends up looking busy instead of finished.
That is where the decision came from to start offering these services on our own, the way we know they work.
Web Development
Everything else lands here, so it goes first. Someone arrives with one question, and the site has a few seconds to answer it. We build the pages people are actually searching for, fast enough that nobody leaves while it loads, and structured so the phone number is never more than a thumb away. Converting traffic you already have is the cheapest growth there is. You paid for those visitors once already.
Organic Growth
SEO, ORM, AEO. The slow one. It keeps paying after you stop pushing.
SEO is being found for what people type. ORM is what they find when they check you out afterwards. The difference between a 4.2 and a 4.9 is built one review at a time, and it decides calls before anyone dials. AEO is the new one: people ask an assistant for a plumber now instead of working through a page of results, and a site a machine cannot read is invisible in a channel that did not exist two years ago and is already sending real work.
Paid Marketing
Meta, Google Ads, Local Services Ads, Yelp, Microsoft Ads, TikTok, Nextdoor, the trade directories. Wherever the people you want already spend their attention. The fast one. Live on Monday, calls by Wednesday, gone the day the card stops. Revenue now, while the organic work compounds underneath.
The customer decides the channel. A roofer chasing storm damage and a med spa selling a $4,000 package are not sitting in the same place, and the budget goes where the buying happens.
Local Services Ads sit above everything else on the page and charge per lead, so the meter runs on calls, not clicks. Google verifies your licence and insurance before you can run them, so the badge is worth something by the time you have it.
The three work as one. Paid brings revenue now, organic compounds behind it, and the site is what both of them land on. Run them together and each makes the other cheaper.