About
GENESIS 98 was founded by Nir Nasirov, who brings 11 years in digital marketing across nearly every vertical and trade in the field.
Five of those focused on brand marketing and reputation management for high-risk industries, mainly finance and gambling.
The last four added AI and engineering: building the workflows, agents and stacks we run on, and learning where AI genuinely helps and where it quietly burns money.
Left unmanaged it drifts, and the work ends up looking busy instead of finished.
We use AI rather than being carried by it.
And that discipline is what keeps a project focused and the resources behind it well spent.
That is where the decision came from to start offering these services on our own, the way we know they work.