These are starting figures. What you actually pay depends on the size of the work, and we will tell you the real number before you commit to anything. Before any of it, we look at what you have and tell you what is wrong with it, in writing. That costs nothing and does not depend on you hiring us. The website, and keeping it found. The site itself, and the work that keeps it turning up when somebody searches. Build it once; the rest is monthly and optional. $5,000. A full website. For a business whose site is the thing holding it back, or that has no site worth keeping. Custom coded, Next.js on Vercel. No templates, no site builders, no page builder plugin. A page for every service in every city you serve, rather than one page listing all of them. Every page written for the job somebody is searching for and the city they are in, headline included. Main content on screen in under 2.5 seconds on mobile, and a PageSpeed target of 90 or better. Marked up so Google and the AI answer engines can read the business and name it when somebody asks. Forms built so the lead actually reaches you and the number actually dials: clear fields, spam blocked, phone checked, sent the moment it lands. Accessibility past 90, alt text on every image, contrast fixed. A 30-day warranty covering fixes, changes, adjustments and additions. Live in two weeks. Published timelines for a custom build run 8 to 16. Paid once. It is built to get stronger with age instead of needing a rebuild, so it is worth more in a year rather than quietly worth less. We do not charge for changes one at a time. If the site is on management, changes are part of it. If it is not, the site is still yours to take anywhere you like: the pages, the markup and the stylesheet, which any developer can read and add to. What stays with us is the source we build from. We are not looking for the next job. We are looking for businesses we can grow. $1,000 a month. Management. For a business that has the site and wants somebody keeping it found. Website management. Search. Reviews and what shows up when somebody searches your name. Only for sites we built: we do not take on sites developed by someone else, because we cannot stand behind work we cannot see inside. $2,200 a month. Management, on a site we did not build. For a business with a site it already trusts, that wants the same work done on it. Everything in management, on a site we did not build. Subject to us reviewing the site first, and being able to stand behind it. We look first, and we can say no. If we are selling you somebody being answerable for the outcome, we have to be able to be answerable, and we cannot be for work we cannot see inside. It costs more than our own because the risk is ours and the code is not. The marketing, and who runs it. Three depths of the same job, from running the whole thing to running only the ads. We take clients we can see a way to work with, and we work in months rather than one-offs, because a single month teaches nobody anything. $4,000 a month. The CMO service. For a business that wants one team accountable for the whole thing, from the first ad to the lead landing in the sales process. Everything in the management tier. Paid marketing. Running it day to day, and fixing what is not working. The decisions: what to do, where, why, and what to do when it did not work. Your CRM set up so a lead does not stall between us and your sales team. Run on God’s Eye, our own operations system, so the reporting comes from the same place the work does. It also wires the leads into your CRM and the way your team follows them up, so none of them sit. We do not do the selling. We feed your own sales team. $3,000 a month. The CMO service, without the CRM work. For a business that wants the marketing run but is not ready to open up the handoff into sales. We do not recommend it, and it is here because some people will want it. Everything in the management tier. Paid marketing, run day to day. The decisions: what to do, where, why, and what to do when it did not work. No CRM work, and no marketing-to-sales handoff. The handoff is where most leads are won or lost after we deliver them, so this version leaves value on the table on purpose. Move up whenever you want to. $2,000 a month. Paid marketing on its own. For a business that already has a site it trusts and wants only the advertising run. Ad accounts built, run and reported. 10% of the ad budget we manage, on top of the monthly fee. Spend starts small and rises as the numbers earn it. The fee is paid up front. The 10% is invoiced at the end of the month, against what was actually spent, and it applies to every dollar from the first one. This only makes sense when the fee is small next to the budget. In practice that means an established business rather than a first test, because paying us more than you spend teaches nobody anything. One thing that sits under both. Not a tier and not a service we sell on its own. It touches the search work and the advertising alike, which is why it is here rather than inside either. At cost up to $600. Citations. For clients we already work with, when the name, address or phone number changes, or the listings have drifted apart. BrightLocal, maxed out. Billed at cost, with no margin on top. Annual, or whenever your details change. A citation is your name, address and phone number on the directories and data networks Google cross-checks: Apple Maps, Bing, Yelp, the aggregators, dozens more. When they all agree, Google trusts who you are and where you work. When they disagree, local rankings stall however good the site is. We do this once a year, and again whenever your details change. That means more than the name, address and phone number. If any of it moves, your listings stop matching each other, and the whole set has to go out again. We run our own: God’s Eye holds the work, and the ARC scans and SEO Labs reports are how we read what is happening. Anybody can buy the same raw numbers. What we add is the reading of them, and that is what decides what we do on Monday. We mention it once because it is worth knowing who is holding your numbers, and then we stop, because software is not what we sell. We do marketing, and we grow businesses into brands. There is no minimum term. You can stop whenever you want to, and there is a short, organised handover when you do, so it ends as a working relationship rather than a row. We are not a supplier you swap out when you want to try a different ads agency. We run all of it: where the money goes, which channels are worth opening, and what to do when one of them stops working. We are here to make money for you and for us, in that order, because the second one does not happen without the first.

Contractor marketing

Everybody builds websites. Everybody sells SEO.

Getting the phone to ring is a different job, and it is the only one we do.

What a contractor marketing agency does

What does a contractor marketing agency actually do?

It makes a trade business easy to find at the moment somebody needs it, and easy to contact once they do. That is three things run together rather than three services sold separately: a site built to be found, the search work behind it, and a monthly read of what actually produced work.

A site built to be found
Fast, readable on a phone, and structured so a search engine can tell what the business does and where it does it.
The search work behind it
The Google Business Profile, the directories that have ever listed the business, and the pages that answer what people actually type.
The numbers, monthly
Calls and leads on record. We take out the people already searching for your name, and the rank-checking software. Leave those in and a site can look like it is winning when none of the winning is new business.

By trade

Which trade are you in?

Every trade below is a different buyer in a different hurry. So each one gets its own page, in that trade’s own words, rather than a paragraph on this one.

How the work is done

How would you approach it?

Here is the method, step by step. It is the same order whatever the trade is.

Read what already produces work before changing anything

Where this month’s calls and leads actually came from. Most owners have a guess, and the guess is usually whichever channel sends the loudest invoice.

Find which of the three is starved, and spend there

The site, the search work and the paid budget fail in different ways and rarely at the same time. Money split evenly across all three is money spread over a problem nobody has diagnosed.

Settle what counts as a lead in the first month

A wrong number, a supplier, and a job two hours outside the service area are not leads. Agreed early it is a definition. Agreed in month four it is an argument.

The competition is whoever appears inside the service radius

Not the national franchise and not the trade press. That set is small, it is checkable in an afternoon, and it is usually not the set the owner names.

Local search and paid answer on different clocks

Paid tells you something in weeks. Local search takes a couple of quarters to say anything trustworthy. Held to the same calendar, one of them always looks like a failure it is not.

Send yourself a test lead before trusting a single number

A form that reports a lead it never sent, or sends one that never reached you, produces a report that is confidently wrong for as long as nobody checks it.

Pricing

What does it cost?

These are starting figures. What you actually pay depends on the size of the work, and we will tell you the real number before you commit to anything.

Before any of it, we look at what you have and tell you what is wrong with it, in writing. That costs nothing and does not depend on you hiring us.

The website, and keeping it found

The site itself, and the work that keeps it turning up when somebody searches. Build it once; the rest is monthly and optional.

$5,000

A full website

For a business whose site is the thing holding it back, or that has no site worth keeping.

Custom coded, Next.js on Vercel. No templates, no site builders, no page builder plugin.
A page for every service in every city you serve, rather than one page listing all of them.
Every page written for the job somebody is searching for and the city they are in, headline included.
Main content on screen in under 2.5 seconds on mobile, and a PageSpeed target of 90 or better.
Marked up so Google and the AI answer engines can read the business and name it when somebody asks.
Forms built so the lead actually reaches you and the number actually dials: clear fields, spam blocked, phone checked, sent the moment it lands.
Accessibility past 90, alt text on every image, contrast fixed.
A 30-day warranty covering fixes, changes, adjustments and additions.
Live in two weeks. Published timelines for a custom build run 8 to 16.

Paid once. It is built to get stronger with age instead of needing a rebuild, so it is worth more in a year rather than quietly worth less. We do not charge for changes one at a time. If the site is on management, changes are part of it. If it is not, the site is still yours to take anywhere you like: the pages, the markup and the stylesheet, which any developer can read and add to. What stays with us is the source we build from. We are not looking for the next job. We are looking for businesses we can grow.

$1,000 a month

Management

For a business that has the site and wants somebody keeping it found.

Website management.
Search.
Reviews and what shows up when somebody searches your name.

Only for sites we built: we do not take on sites developed by someone else, because we cannot stand behind work we cannot see inside.

$2,200 a month

Management, on a site we did not build

For a business with a site it already trusts, that wants the same work done on it.

Everything in management, on a site we did not build.
Subject to us reviewing the site first, and being able to stand behind it.

We look first, and we can say no. If we are selling you somebody being answerable for the outcome, we have to be able to be answerable, and we cannot be for work we cannot see inside. It costs more than our own because the risk is ours and the code is not.

The marketing, and who runs it

Three depths of the same job, from running the whole thing to running only the ads. We take clients we can see a way to work with, and we work in months rather than one-offs, because a single month teaches nobody anything.

$4,000 a month

The CMO service

For a business that wants one team accountable for the whole thing, from the first ad to the lead landing in the sales process.

Everything in the management tier.
Paid marketing.
Running it day to day, and fixing what is not working.
The decisions: what to do, where, why, and what to do when it did not work.
Your CRM set up so a lead does not stall between us and your sales team.
Run on God’s Eye, our own operations system, so the reporting comes from the same place the work does.

It also wires the leads into your CRM and the way your team follows them up, so none of them sit. We do not do the selling. We feed your own sales team.

$3,000 a month

The CMO service, without the CRM work

For a business that wants the marketing run but is not ready to open up the handoff into sales. We do not recommend it, and it is here because some people will want it.

Everything in the management tier.
Paid marketing, run day to day.
The decisions: what to do, where, why, and what to do when it did not work.
No CRM work, and no marketing-to-sales handoff.

The handoff is where most leads are won or lost after we deliver them, so this version leaves value on the table on purpose. Move up whenever you want to.

$2,000 a month

Paid marketing on its own

For a business that already has a site it trusts and wants only the advertising run.

Ad accounts built, run and reported.
10% of the ad budget we manage, on top of the monthly fee.
Spend starts small and rises as the numbers earn it.

The fee is paid up front. The 10% is invoiced at the end of the month, against what was actually spent, and it applies to every dollar from the first one. This only makes sense when the fee is small next to the budget. In practice that means an established business rather than a first test, because paying us more than you spend teaches nobody anything.

One thing that sits under both

Not a tier and not a service we sell on its own. It touches the search work and the advertising alike, which is why it is here rather than inside either.

At cost up to $600

Citations

For clients we already work with, when the name, address or phone number changes, or the listings have drifted apart.

BrightLocal, maxed out.
Billed at cost, with no margin on top.
Annual, or whenever your details change.

A citation is your name, address and phone number on the directories and data networks Google cross-checks: Apple Maps, Bing, Yelp, the aggregators, dozens more. When they all agree, Google trusts who you are and where you work. When they disagree, local rankings stall however good the site is. We do this once a year, and again whenever your details change. That means more than the name, address and phone number. If any of it moves, your listings stop matching each other, and the whole set has to go out again.

What the same work costs bought separately

Published rates, not our guess at them. Every figure has a source at the foot of this page, and they are what four suppliers charge to do between them what we do as one.

Published market rates, first year
Bought separately	Published rate	First year
A website build, at a small agency$6,000 to $12,000, one time	$6,000 to $12,000, one time	$6,000 - $12,000
Local SEO, on retainer$1,557 a month on average; specialists in home services publish from $4,000	$1,557 a month on average; specialists in home services publish from $4,000	$18,700 - $48,000
Reputation management$500 to $1,000 a month for a business this size	$500 to $1,000 a month for a business this size	$6,000 - $12,000
Website maintenance and development$300 to $1,000 a month	$300 to $1,000 a month	$3,600 - $12,000
Four suppliers, first year		$34,300 - $84,000
Us, first yearThe website at $5,000 once, and management at $1,000 a month for twelve months.		$17,000

The gap is not scope. It is overhead. Four suppliers means four contracts, four invoices and four account managers, and nobody who has to answer when the phone does not ring. We are not the cheap option. You are paying for one company that owns the whole outcome.

It is also faster. Published timelines for a custom business site run 8 to 16 weeks. Yours goes live in two.

And the first year is not only what the website brings in

A new site changes what people find everywhere else. Your Google Business Profile, your Yelp page, Local Services Ads and the directories all start showing the same business, described the same way.

Somebody checks you in three places before they call. When all three show the same company, and it looks like one worth calling, the decision is easy and it is made before the phone rings.

That is what we mean by building a brand. Not a logo. Being the same business everywhere anybody might look for you.

We take fewer jobs than we could

We throttle what we take on. There is a limit to how much work we can do at the standard we do it at, and past that limit the honest answer is a wait rather than a yes.

When we grow we grow slowly, for the same reason. Our own brand is built on the quality of the work, and the quickest way to lose it is to take on more than we can do properly. If the timing does not work we will tell you, rather than take the money and stretch.

How it is paid, and what is yours

The site is yours from day one: The site, the code and the domain belong to you from the first day. That never depends on the monthly, and it does not change if you stop.
Payment follows delivery: The build is billed half to start and half when it goes live. The monthly begins after the 30-day warranty ends, and only if you want to carry on - by then the site has been live a month and you have the first report in your hands.
Paying ahead earns better terms: Month to month is the price above, and it is the real price. If you would rather pay for a stretch up front, talk to us: three months, six, nine, or a year. What we do not do is discount a month-to-month arrangement, because the better terms are for the commitment and not for asking.
Targets, not guarantees: We do not guarantee rankings. What we do is measure where you stand before we start, and put the new numbers beside that baseline every month, so you can see whether it is working rather than take our word for it.

We run our own: God’s Eye holds the work, and the ARC scans and SEO Labs reports are how we read what is happening. Anybody can buy the same raw numbers. What we add is the reading of them, and that is what decides what we do on Monday. We mention it once because it is worth knowing who is holding your numbers, and then we stop, because software is not what we sell. We do marketing, and we grow businesses into brands.

There is no minimum term. You can stop whenever you want to, and there is a short, organised handover when you do, so it ends as a working relationship rather than a row.

We are not a supplier you swap out when you want to try a different ads agency. We run all of it: where the money goes, which channels are worth opening, and what to do when one of them stops working. We are here to make money for you and for us, in that order, because the second one does not happen without the first.

WebFX, “How Much Does It Cost to Build a Website for a Small Business?” - small agencies $6,000 to $12,000. Source
Ahrefs, SEO Pricing Survey of 439 providers - local SEO $1,557 a month on average. Source
Sterling Sky - “local SEO starts at $4,000 per month for most home service industries”. Source
WebFX, reputation management and website maintenance pricing - $500 to $1,000 and $300 to $1,000 a month. Source
Atlas Studios - most custom business websites take 8 to 16 weeks from concept to launch. Source

Talk to us

Tell us what you need. We’ll tell you what we’d do.

Send a text or call 747 302 4566