Restoration marketing
Nobody compares three quotes at two in the morning.
A flooded house is not a considered purchase. The company that answers is the company that does the work, which puts the phone path ahead of anything on the page.
The problem
Why is restoration marketing different?
There is no shopping around, only answering.
The homeowner calls the first three results and stops at the first human voice. Ranking is worth nothing if the line rings out, and this is the trade where that is tested at three in the morning.
The person calling is not the person paying.
A frightened homeowner and a claims adjuster need different reassurance in different vocabulary, and both decide whether the job happens. Most restoration sites are written only for the first.
The bill is the fear, before the damage is.
What people brace for is a five-figure invoice landing before the claim settles. Direct insurance billing answers it in one sentence, and most competitors leave that sentence buried.
What we do
What do you actually do for a restoration company?
Make the after-hours path the first priority
Answered calls at night, measured, before anything is spent on rankings that lead to an unanswered line.
Write for the adjuster as well as the homeowner
State the certifications, the scope paperwork and the direct billing plainly. That sits alongside the words that calm somebody standing in water, and both belong on the page.
Weight the plan toward map and paid
This is a small search category. Being honest about that means putting the budget where the emergency actually looks rather than pretending organic will carry it.
How the work is done
How would you approach it?
Here is the method, step by step: what we settle before a page is written, in the order it matters.
It is a two in the morning search and the first answer wins
Nobody comparison-shops a flooded house. The business that answers is the business that gets the job, which makes the after-hours path more important than anything on the page.
The homeowner calls, the insurer pays
The words that reassure a frightened homeowner and the words that satisfy an adjuster are different, and both have to be on the site. Most restoration sites write only the first.
Direct insurance billing is the strongest sentence you own
The fear is a five-figure bill arriving before the claim settles. Saying you bill the carrier directly removes it, and most competitors leave it buried on a services page.
Twenty-four hours has to be literally true
This is the trade where the claim is tested the same night it is read. An unanswered emergency line is a one-star review with a timestamp on it.
Search demand here is small and weather-shaped
Not many people search for this in a given month. That means the map pack and paid search do more of the work here than organic ever will. It also means a quiet month is usually the weather, not the marketing.
Judge it year over year, never month to month
One storm makes a month look like a triumph and the next like a collapse. The same month against the same month is the only comparison that survives the weather.
The same approach, across every trade we work in: how we run contractor marketing.
Pricing
What does it cost?
These are starting figures. What you actually pay depends on the size of the work, and we will tell you the real number before you commit to anything.
Before any of it, we look at what you have and tell you what is wrong with it, in writing. That costs nothing and does not depend on you hiring us.
The website, and keeping it found
The site itself, and the work that keeps it turning up when somebody searches. Build it once; the rest is monthly and optional.
$5,000
A full website
For a business whose site is the thing holding it back, or that has no site worth keeping.
Custom coded on Next.js, launched on Vercel, with a page for every service in every city you serve. No templates, no site builders.
Paid once. It is built to get stronger with age instead of needing a rebuild, so it is worth more in a year rather than quietly worth less. We do not charge for changes one at a time. If the site is on management, changes are part of it. If it is not, the site is still yours to take anywhere you like: the pages, the markup and the stylesheet, which any developer can read and add to. What stays with us is the source we build from. We are not looking for the next job. We are looking for businesses we can grow.
$1,000 a month
Management
For a business that has the site and wants somebody keeping it found.
We look after the site, the search work, and what people find when they search your name.
Only for sites we built: we do not take on sites developed by someone else, because we cannot stand behind work we cannot see inside.
$2,200 a month
Management, on a site we did not build
For a business with a site it already trusts, that wants the same work done on it.
The same management, on somebody else’s build, once we have looked at it and can stand behind it.
We look first, and we can say no. If we are selling you somebody being answerable for the outcome, we have to be able to be answerable, and we cannot be for work we cannot see inside. It costs more than our own because the risk is ours and the code is not.
The marketing, and who runs it
Three depths of the same job, from running the whole thing to running only the ads. We take clients we can see a way to work with, and we work in months rather than one-offs, because a single month teaches nobody anything.
$4,000 a month
The CMO service
For a business that wants one team accountable for the whole thing, from the first ad to the lead landing in the sales process.
Everything in management, plus the ad spend, the running of it, and the decisions about where the money goes and what to change when something stops working.
It also wires the leads into your CRM and the way your team follows them up, so none of them sit. We do not do the selling. We feed your own sales team.
$3,000 a month
The CMO service, without the CRM work
For a business that wants the marketing run but is not ready to open up the handoff into sales. We do not recommend it, and it is here because some people will want it.
The paid marketing on top of the web management, without the marketing-to-sales handoff or the work that follows it.
The handoff is where most leads are won or lost after we deliver them, so this version leaves value on the table on purpose. Move up whenever you want to.
$2,000 a month
Paid marketing on its own
For a business that already has a site it trusts and wants only the advertising run.
The ad accounts built, run and reported, plus 10% of whatever budget we manage for you.
The fee is paid up front. The 10% is invoiced at the end of the month, against what was actually spent, and it applies to every dollar from the first one. This only makes sense when the fee is small next to the budget. In practice that means an established business rather than a first test, because paying us more than you spend teaches nobody anything.
One thing that sits under both
Not a tier and not a service we sell on its own. It touches the search work and the advertising alike, which is why it is here rather than inside either.
At cost up to $600
Citations
For clients we already work with, when the name, address or phone number changes, or the listings have drifted apart.
Run through BrightLocal, maxed out, billed at what it costs us with nothing added.
A citation is your name, address and phone number on the directories and data networks Google cross-checks: Apple Maps, Bing, Yelp, the aggregators, dozens more. When they all agree, Google trusts who you are and where you work. When they disagree, local rankings stall however good the site is. We do this once a year, and again whenever your details change. That means more than the name, address and phone number. If any of it moves, your listings stop matching each other, and the whole set has to go out again.
And the first year is not only what the website brings in
A new site changes what people find everywhere else. Your Google Business Profile, your Yelp page, Local Services Ads and the directories all start showing the same business, described the same way.
Somebody checks you in three places before they call. When all three show the same company, and it looks like one worth calling, the decision is easy and it is made before the phone rings.
That is what we mean by building a brand. Not a logo. Being the same business everywhere anybody might look for you.
We take fewer jobs than we could
We throttle what we take on. There is a limit to how much work we can do at the standard we do it at, and past that limit the honest answer is a wait rather than a yes.
When we grow we grow slowly, for the same reason. Our own brand is built on the quality of the work, and the quickest way to lose it is to take on more than we can do properly. If the timing does not work we will tell you, rather than take the money and stretch.
How it is paid, and what is yours
- The site is yours from day one
- The site, the code and the domain belong to you from the first day. That never depends on the monthly, and it does not change if you stop.
- Payment follows delivery
- The build is billed half to start and half when it goes live. The monthly begins after the 30-day warranty ends, and only if you want to carry on - by then the site has been live a month and you have the first report in your hands.
- Paying ahead earns better terms
- Month to month is the price above, and it is the real price. If you would rather pay for a stretch up front, talk to us: three months, six, nine, or a year. What we do not do is discount a month-to-month arrangement, because the better terms are for the commitment and not for asking.
- Targets, not guarantees
- We do not guarantee rankings. What we do is measure where you stand before we start, and put the new numbers beside that baseline every month, so you can see whether it is working rather than take our word for it.
We run our own: God’s Eye holds the work, and the ARC scans and SEO Labs reports are how we read what is happening. Anybody can buy the same raw numbers. What we add is the reading of them, and that is what decides what we do on Monday. We mention it once because it is worth knowing who is holding your numbers, and then we stop, because software is not what we sell. We do marketing, and we grow businesses into brands.
There is no minimum term. You can stop whenever you want to, and there is a short, organised handover when you do, so it ends as a working relationship rather than a row.
We are not a supplier you swap out when you want to try a different ads agency. We run all of it: where the money goes, which channels are worth opening, and what to do when one of them stops working. We are here to make money for you and for us, in that order, because the second one does not happen without the first.