Blog
The questions we get asked before anybody signs anything, answered in full.
- Getting more plumbing leads when the emergency call is the whole business
The burst pipe and the repipe are two different customers, and most plumbing sites are built for neither. How to set a site up so the emergency call lands and the planned job comes back.
- Getting More Roofing Leads Without Buying Them
A bought roofing lead is sold to several contractors at once, so you are competing on price before you have spoken to anyone. Here is what it takes to generate work that arrives asking for you.
- What a Contractor Website Costs, and What Makes One Expensive
Two quotes for the same contractor website can land nowhere near each other, because a website is not one product. Here is what actually costs money in a build, and how to tell what each quote is really offering you.
- Hiring an Agency or Hiring In House
One hire is one person's skill set. An agency is several skill sets on a fee, with less of each person and no knowledge left in the building. Here is how to tell which one your business actually needs.
- Google Ads or SEO: Which One First, and When to Run Both
Paid buys position today and stops when you stop paying. Organic takes time to arrive and does not switch off with the invoice. Which one you start with depends on whether you need work this month or are building something that compounds.
- How Long SEO Takes for a Trade Business, and What Should Happen Each Month
Nobody honest can hand you a date. What you can have is a month by month account of what should be visibly different, so you can check for yourself whether the work is actually being done.
- Your website is not showing up on Google. Here are the reasons, in the order to check them.
A trade owner's checklist for why a site is missing from Google, ordered by what to rule out first. Includes the reason a number one ranking can come with a silent phone.
- What SEO Actually Costs, and What You Get at Each Price
Our published starting prices for a website, monthly management and the full CMO service, plus a plain explanation of what moves the number up or down.